It’s very important to publish a very appropriate Job Post which communicates clearly the job requirements as well as highlights good reasons within recruiting companies to attract good candidates.
Today’s job postings are less about recruitment and more focused on marketing. Because of the highly competitive job market, employers must view their job advertisements as an opportunity to strategically market themselves.
What is the best way for your HR, recruiting and team members to convince prospective applicants to take a job?
Here are five ways to promote your job to prospective applicants and make your job announcement specific to the larger market of candidates.
Keep right keywords in job title
The initial step of writing your job ad is the most crucial. Making sure you choose the right job title is crucial for connecting with a larger potential candidate pool. Conduct some keyword research on job boards such as Indeed , ZipRecruiter etc to find out the kinds of jobs being looked up by applicants, since the majority of them will click the initial three or four options they come across.
Making sure your title is concise and specifically targeted at those with the qualifications and experience you’re seeking can maximize the effectiveness that you can achieve with your research. If you choose an unorthodox title and are ambiguous, you may not draw significant interest from those who are looking to enter the job market.
Brand promotion of company
Writing a professional job announcement provides a fantastic chance for employers to not only promote the open positions they have, but also make their employer brand more visible on the market for candidates.
After reviewing your company’s value concept and creating some key distinguishing factors that distinguish your company from others and then incorporating these bits of information into your job announcement.
For those who may not have had exposure to your company before, it is an excellent opportunity to showcase your brand name and expand the understanding of the person you are and what you offer.
Mention employee benefits, perks
Beyond understanding the job opening and the company you work for, potential applicants will be curious about your benefits plans including workplace perks, workplace perks, and other incentives. What are you offering your employees to encourage you to recruit them?
If your business offers pension contribution match or tuition reimbursement programs, the stipends for childcare, quarterly bonuses or any other benefits that are cool ensure that you include the benefits in your job announcement. In this competitive labor market, the effectiveness and value of your benefits program could mean the difference between selecting a candidate for the job and losing the job to an opponent.
Make an opening “hook”
The purpose of any job advertisement should be to immediately attract the potential candidate in the first couple of phrases of the first paragraph. The excitement generated by the position will help in motivating and enticing those who are interested to submit an application for the position.
Whether you’re selling applicants on the possibility of working in a workplace that is competitive, making an impact in the local community by providing an innovative solution or product, or joining an enthusiastic team composed of subject matter experts, ensure that the first few lines of your job description describe the most exciting aspects to the work.
Be brief and direct
Most applicants wouldn’t like to read a lengthy job advertisement that contains details that aren’t relevant to their job description or the responsibilities they have. My suggestion to you?
Make these job ads straightforward! Be concise in your advertisement and include information that is pertinent to the prospective applicant. Don’t overload your job posting with too many duties associated with the position, as this could often intimate–and eliminate–prospective job seekers. HR managers are able to fully train each applicant on their specific responsibilities related to the position later on in the recruitment process.
Summary
In such a competitive job market, employers are left with a very small margin of error when it comes to attracting people to join their teams. Through putting together well-thought-out job advertisements and adapting them to the requirements and preferences of potential candidates, employers will surely see greater numbers of applicants, and even greater advancements in their overall recruitment strategy.
